Shop Our Market is an e-commerce platform powered by shopify's backend CMS offering a variety of african oriented products across multiple categories
This project aimed to solve the limited online visibility for our client's international grocery business. The target audience was consumers seeking authentic global foods. The main goal was to create an e-commerce solution that would expand their market reach while showcasing their unique product selection.
Product page equipped with pricing and product variants based on weight in addition to details Including Description, ingredients, nutritional info, product of
Product amount limit based on stock- to not cause any mistaken purchases
Optmistic updates to the cart drawer, price updates, and quantity limits
Fully functioning search bar based on the user input
Customers are able to create and save addresses which will be used at checkout
User can view their live orders (in progress) and past orders (completed)
User authentication flows for customers to create accounts and update their preferences for example diet
I built a scalable web app, while thinking about performance to reduce bounce rates and ensure fast initial page load as it is a common issue with ecom stores due to tons of network requests to third party services, as provided by the screenshot below that the performance stats are in the higher range of numbers based on google's performance test
The project resulted in Yemi able to reach his target audience and increase his market share and therefore resulted in a large increase in customer base and sales.
+45%
Conversion Rate
+120%
User Engagement
-60%
Load Time
"This solution transformed our business and exceeded our expectations in every way."
Olayemi Ibrahim
CEO, Our Market USA
I'm always open to discussing new projects, creative ideas or opportunities to be part of your vision.
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